The Complete Marketing System That Helps You Win New Leads While Keeping You in Front of Your Current Ones.
We are not another agency overpromising leads. Our system is built for team leaders who want a steady pipeline of new leads and a simple approach to staying in front of past leads. We are DRIVEN LEADS, the leader in real estate lead generation.
Trusted by 150+ Real Estate Professionals Since 2008
The platform
Five Tools, One Login, Every Lead Tracked
See Every Dollar in the Unified Dashboard
Google buyer and seller ads, YouTube, Local Service Ads, call reporting and Meta, with 7, 30 and 90 day ranges and the previous period beside each, updated daily.
New leads land with the campaign and ad that produced them. You will always know where every single lead came from, and your account manager sees the same numbers you do.

Campaign: Grapevine buyers
Win Back Wasted Spend with Driven LSA
Every call rated with the reason Google asks for, not only the ones your agents remember to flag. Renters, vendors, wrong-area calls and dead air get disputed while Google's window is open.
Google's own figure for the Todd Tramonte Home Selling Team, August 2026. R-House Realty and Rachael Richards Group got $301.83 back. One account recovered $800.07 on a $4,058.88 month.

Credit expected: $97.49
Stop Paying for Missed Calls with Driven VoiceAI
If someone answers, nothing changes. After four unanswered rings, Driven VoiceAI picks up, qualifies the caller, takes name, address and reason, writes a summary and sends the lead to your CRM and inbox.
From October 1, 2026, Google charges for unanswered Local Services Ads calls. The report splits office answered, assistant answered and missed, so the numbers cannot flatter anyone. First three months free, no contract.
| Time | From | Answered by | Summary |
|---|---|---|---|
| 4:12 PM | (469) 555-0138 | Assistant | Buyer near Grapevine, pre-approved. Saturday showing requested; callback booked. |
| 2:55 PM | (214) 555-0171 | Office | |
| 11:20 AM | (972) 555-0104 | Assistant | Seller on Skyview Dr asking about timeline. |
| Yesterday | (817) 555-0122 | Missed | Hung up before pickup. |
Lead captured
Market Every Property with Driven Listings
Paste the listing link. AI writes the ad, our team reviews it and posts it to your account, and it runs on YouTube, Facebook, Instagram and Google Business Profile.
No spend on a pending house. Remarketing and traffic hijacking are built in. Impressions, clicks, spend and leads per listing stay in the report; pause or resume from the table.

Reviewing now
Automate Local SEO and Reviews with Grace
Grace automates local SEO and reputation management. Every review gets a drafted reply in your voice; you approve it, and nothing posts without your sign-off.
Categories, hours, services and photos, scored and tracked so the profile never goes stale. Posts and profile editing come next. Included with Market Premier Plus.
"We listed after seeing the ad on YouTube. Sold in nine days, above asking."
Awaiting your approval
Case studies
Two Teams, Two Very Different Markets, One System
Figures as reported by each client in their recorded interview. Results vary by market.
What Team Leaders Say on Google
"Nick and Driven Leads have done a great job managing our Google PPC and LSA leads. It was a quick and easy transition to his company. He is always available and explains things clearly and simply. The results are great."
"I've worked with a lot of marketing professionals over the years, and very few actually understand both strategy and execution. Nick and his team do. They know real estate, they know PPC, and they know how to teach it in a way that actually works."
"We have loved working with Kyle from Driven Leads. He is a HUGE help with our Google page and ads campaigns. We highly recommend using them, especially if you struggle to keep up with managing your Google Business page."
"Nick Carlton and his team understand rapid response and their craft better than anyone I've ever worked with. Driven Leads is the best lead generation company in the industry."
"Kyle Ward at Driven Leads provides outstanding lead generation and excellent customer service. From day one, the experience has been professional, efficient, and results-driven. Driven Leads delivers high-quality leads and consistent performance."
"I've worked with Driven Leads for over 6 years. They have always been responsive and easy to work with. I feel they do a great job for my team."
Every platform your buyers and sellers use, managed by one team and tracked on one dashboard.
Driving Deals To Our Clients Since 2008.
Real numbers. Real deals. Set up your strategy session to see how Driven Leads can help you drive your database to more deals.
Schedule a Zoom strategy sessionResults or Walk Away
No contracts. No setup fees. Month-to-month, always. We measure success by tracked leads and real return on your investment, not likes, impressions, or other vanity stats.
Base program
$600/monthAny one platform, fully managed, with every dollar tracked.
- Your choice of Google, YouTube, Local Service Ads or Meta
- Unified Dashboard with lead tagging
- Dedicated account manager
Market Premier
$1,500/monthEvery digital platform, managed as one system.
- Google, YouTube and Meta remarketing
- Driven Listings for every property you list
- Dedicated account manager for each platform
- Unified Dashboard and a monthly strategy session
Market Premier Plus
$2,000/monthEverything in Market Premier, plus calls and local SEO.
- Driven LSA, with an audit before launch
- Driven VoiceAI on every unanswered call
- Grace for your Google Business Profile
Straight Answers Before the Call
How much should a real estate lead cost?
Every market and lead source is different. A good program lands between $15 and $25 per lead depending on housing prices and volume.
How long until we see deals?
Our average client starts seeing deals within 60 to 90 days depending on the market. Some see it sooner. We ask for a three month commitment so you can see true ROI and watch the pipeline fill.
Why not start with Facebook ads?
As a cold traffic source they bring too many generic, low quality leads. We use Meta for remarketing and retargeting your database and site visitors.
Are you a fit for a new agent?
Usually not. The program works for team leaders and broker owners with a real marketing budget, a sales process that can handle the leads, and the patience to give it three months. If you want a magic overnight solution, we are not a fit.

